Digital Analytics Consulting

Reliable data is crucial to understanding your customers, your online performance, and identifying new opportunities. Having a plan in place to ensure that data is being collected correctly and maintained regularly helps it stay accurate and useful to your organization.

Our analytics and tag manager audits check all the relevant settings, tags, and metrics, identify any potential tracking problems, and assist in fixing any technical issues that prevent accurate data collection.

Understanding what the key performance indicators are for your business drives the measurement strategy for the website and marketing channels. A measurement plan is at the core of any analytics process and helps to identify all the metrics that will determine successes or failures of various marketing and optimization initiatives.

Our digital analytics consulting services include measurement plan formulation and play a vital role in the long-term measurement strategy of your organization. Establishing clear KPIs prior to the implementation stage of the measurement process ensures that all relevant data is captured, which allows for better reporting dashboards and visualizations.

There are many different digital channels that your organization may want to track. Oftentimes, the platform and technology used will  create challenges in the types of data that is available and what data can be connected to your analytics software. 

Our consultants have worked with platforms like WordPress, Google Ads, Shopify, WooCommerce, Facebook and many others. We have experience connecting these data sources, implementing various tags, and creating custom dashboards to help visualize the performance of these channels.

Whether your business is just beginning to explore analytics and measurement strategies or has been tracking digital channel performance for some time, the tools that you use can impact the process in many ways. While enterprise-level tools like Adobe Analytics and Google Analytics 360 have sophisticated features, they can be cost-prohibitive for many organizations.

A more affordable alternative like Google Analytics 4 offer many of the same features at no upfront cost but there are limitations to what data and reporting that can be done with it. If you have a question about the analytics, tag management, and dashboarding software available today, our analytics consultants can help identify the right tools to fit your business needs.

One of the most important aspects of digital analytics is the ability to break down marketing performance by channel. Appropriate conversion tracking allows us to identify top performing ads, landing pages, user paths and other important metrics. This helps us better understand channel performance and make better decisions on marketing ad spend. Schedule a call with one of our digital analytics consultants to see how we can help your organization get the most out of your marketing budget.

Although most out-of-the-box analytics implementations track things like page views, time-on-page, bounce rates, session durations, and other common metrics, additional tracking allows us to get a deeper understanding of user behavior. While a measurement plan tells us the things that we should track, using a tag management tool along with with standard analytics software metrics allows additional event tracking like button clicks, form submissions, purchase events and more. Talk to one of our analytics consultants to find out how Max Ranx can help improve your digital property performance.