Digital Analytics Blog

GTM triggers are an essential component of the platform, as they determine when tags are fired based on user interactions with a website. In essence, triggers act as the “eyes and ears” of GTM, providing marketers with the ability to track a wide range of user interactions on their website without requiring coding knowledge. By […]

One of the key features of Google Tag Manager (GTM) is the ability to track forms and measure form conversions. In this article, we will discuss how to set up form tracking in GTM and how to use it to measure and improve form conversions on your website. Setting up GTM on Your Website The

One of the key concepts to understand when using GTM is the difference between client-side and server-side tagging. Client-side tagging refers to tags that are executed on the client (i.e. the user’s browser), while server-side tagging refers to tags that are executed on the server. Understanding the difference between these two types of tagging can

Google Tag Manager is a free tool offered by Google that helps website owners and marketers track and analyze various activities and events on their website. Here are 10 ways that Google Tag Manager improves website tracking: Overall, Google Tag Manager is a powerful tool that can greatly improve the tracking and analysis of activities